Our Story

The Firm approach to beauty is a balance of mind and body. We know that If you don’t feel good on the inside, you won’t look good on the outside. Which is why we’ve designed our serene, state-of-the-art beauty and wellness destination in Fitzrovia to be a calming space where clients can sink into sensory pleasures, let their guard down, and reconnect with themselves.

Treatment rooms for our innovative mind-body treatments underline our commitment to both inner calm and outer confidence. Facilities for the latest science-back procedures attest to our focus on cutting-edge innovation.

With its soothing earth tones and natural materials, our space reflects our belief that true beauty works with nature rather than fights against it. Visit us and let your stresses and responsibilities drop away. This is your sanctuary. This is your chrysalis. Emerge feeling like the best version of you.

London Clinic

Location & hours

566 Emerson Street, London

Mon - Fri: 8am - 5pm

Sat: Closed

Sun: Closed

Firm Treatments